Sunny Jae

Artist + Designer
23 ✦ He/Him ✦ NJ → PA

Studying Communication Design at Kutztown University, Class of 2025

✦ About Me ✦

Hiya, I’m Jaden, but I also go by Jae!

24 • he/him/they/them
I’m a queer artist & designer, North Jersey-raised and East PA-based! I will be receiving my Bachelor of Fine Arts in Communication Design at Kutztown University this December. I am currently the graphic design intern at Sarott Design in Nazareth, PA, and previously have done design work for Kutztown University's Department of Admissions. I am also a freelance designer and illustrator, specializing in branding, logos, UX/UI, stationery and layout.Not only am do I create work, but I also sell it! Starting in June 2024, I finally embarked on a dream I’ve had since middle school. I want to share my art with the world and make a difference with it, so I’m doing that by selling my wares! Specializing in stationery and printed matter, my work consists of soft but vibrant colors with a twist of graphic elements, bringing new uniqueness to the art market scene.

Experience

For full resume, please email [email protected]

Skills & Qualifications

• Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects)
• Figma (Interactive Design/UI)
• Wordpress (WooCommerce and Zakra)
• Basic HTML and CSS
• Illustration in both digital and traditional mediums
• Knowledge in printing and formatting for print
• Package and label design
• Stationery design
• Editorial, Publishing, Newsletter design
• Logo design and branding identity
• Microsoft Powerpoint, Word, Excel
• Experienced in customer service
• Well organized and dependable
• Creative thinker and brainstormer
• Well-rounded illustrator and designer
• Able to work both in group and individual settings

Design Experience

✦ Freelance Work | October 2024-Present

• Created holiday-themed illustrations and helped lay out packaging labels for Philly Cookie Company
• Designed flyers, using illustration and typography, for New Jersey Queer and Trans Makers’ Market

✦ Graphic Design Intern – Sarrott Design
Nazareth, PA | August – October 2025, December 2025 – Present

• Worked 1-on-1 with mentor, Sarah Dams
• Designed for various small businesses and nonprofits across the Lehigh Valley
• Laid out several seasonal newsletters (can I put it here?)
• Helped rebrand and/or update logos

✦ Kutztown University Communication Design’s Designathon | Kutztown, PA
Team Member | February 2024, 2025
https://kucd.kutztown.edu/designathon2024/

• Volunteered in 12-hour long event to design for non-profit organizations in a team setting
• 2024: worked with team to design poster and billboard for the
  Wells Rapp Center for Mallet Percussion Research Concert Event
• 2025: Designed T-Shirt and decal designs for KU Campus Store, being featured in-store and online

✦ Student Graphic Designer – Kutztown University Department of Admissions
Kutztown, PA | May – July 2024

• Worked closely with marketing team to create graphics for emails, like buttons and collaged mastheads
• Designed a brochure and various flyers and handouts to give to prospective students on campus tours
• Designed pennants, stickers, t-shirts, and other miscellaneous merchandise for giveaways and promotions
• Collaborated with KU Campus Store to design coupons for merch and apparel for prospective students

✦ Social Media Manager | Golden Bears Care of KU
Kutztown, PA | September 2023 – August 2025
https://www.instagram.com/golden.bears.care

• Managed Instagram account for the club, posting events and info
• Edited videos for “Big Sibling Sunday” series for Instagram
• Designed logo for the club and several variations for events
• Designed buttons, flyers, tri-fold display, and handouts for meetings and events

✦ Lead Organizer | The Best Self Fanzine
Remote | 2022–23
esarashizine.carrd.co

• Managed online fanzine project of over 40 participants
• Managed merchandise production and shipping out orders
• Designed assets for the zine and promotions
• Illustrated 2-page spread for zine and print design

Illustration Experience

Guest Artist | re:bloomed Fanzine
Remote | August 2024
https://rebloomedzine.carrd.co/

• Invited to participate as an artist
• Illustrated Weaving Hermitage in Illustration Portfolio

Artist | A Blooming Resolution Fanzine
Remote | February 2024
https://bloomingresolution.gumroad.com/

• Participated as an artist
• Illustrated Helter Spider in Illustration Portfolio

Illustrations

Click on image to enlarge.

Design Work

Select the work you wish to learn more about.For educational purposes only.

STRIKEZONE

UI ✦ Branding ✦ Mobile App Prototype
Adobe Illustrator ✦ Figma

Mentor: Dannell MacIlwraith

Want to improve on your bowling skills while competing with your friends? StrikeZone is the new, fun way to keep track of your bowling progress! Partnered with local bowling alleys to keep track of your scores, StrikeZone creates goals based on your skill level, and helps motivate with achievements and leaderboards with your friends. You can also earn exclusive deals on all the equipment you need to strike out your record.This design took inspiration from nostalgic bowling alleys from the 90s and 2000s, using patterns from funky-patterned rugs and vibrant neon lights. With the branding designed in Illustrator and the app prototype created in Figma, this app is fully functional and demonstrates what the user would see while in the bowling alley.

PERSONAS

FUNCTIONS

SITE MAP

BRANDING SHEET

PROMO VIDEO

FIGMA PROTOTYPE

KiREI WAVE

Editorial/Publication Design
Adobe Illustrator ✦ Adobe Photoshop ✦ Adobe Indesign

Mentor: Karen Kresge

KiREi WAVE is the hottest new magazine highlighting current trends, celebrities, and pop culture in Japan. This magazine features a table of contents, editor’s note, two articles, which both have two spreads, and the front and back covers.The first article, “The New Wave of Metal”, highlights the Japanese idol group BABYMETAL breaking boundaries and making a name for themselves in the metal and rock scenes. While the first spread heavily relies on the title’s typography interacting with the image of Su-Metal, the lead singer, the second spread of this article contains a majority of the text. It features three pull-out sections, sharing information about each of the group members.

The second article, “Who is Your Oshi?”, sheds light on Japanese fandom culture, and how fans devote their life and show appreciation for their favorite characters, idols, or other celebrities. The first page showcases hand-written typography in the title. Throughout both spreads are photography of various merchandise collaged together that directly relates to the topic.

FULL MAGAZINE

DEVELOPMENT

SCENSITI WELLNESS CO.

Branding ✦ Packaging ✦ 360 Ad Campaign ✦ Website Prototype ✦ Motion Graphics ✦ Mobile App Prototype
Adobe Illustrator ✦ Figma ✦ Adobe After Effects

Mentors: Dr. Denise Bosler, Josh Miller, Summer Doll-Meyers

Every day, many neurodivergent folks experience meltdowns or extreme stress from the overstimulating world around them. When they get home from their busy lives, all they want to do is escape reality and do their best to heal from the day. We tested and developed Scensiti, which uses uniquely scented incense paired with soothing audio to aid people on the spectrum struggling with burnout or overstimulation.Scensiti’s branding features a calming and soft color palette, along with cloud and smoke motifs throughout the website prototype, app prototype, and ad campaigns. The packaging features hand-drawn illustrations of each scent, with each being given their own unique color palette. Overall, each piece of this brand are all integrated to make a cohesive product and service.

BRANDING

INCENSE PACKAGING

WHEATPASTE POSTER ADS

SUBWAY PLATFORM ADS

INSTAGRAM CAROUSEL ADS

WALLSCAPE AD

MOBILE APP VIDEO

WEBSITE PROTOTYPE

SUNBURST ENERGY

Branding ✦ Packaging ✦ 360 Ad Campaign ✦ Website Prototype ✦
Adobe Illustrator ✦ Figma

Mentors: Kate Clair, Dannell MacIlwraith, Summer Doll-Meyers

Featured in KUCD Senior Show 2025
Featured in AIGA Baltimore Flux 2024

BEVERAGE PACKAGING

LIGHT-UP BILLBOARD

From DreamWorld Beverage Co. comes SunBURST, a vibrant and refreshing energy drink that everyone can enjoy to keep the sunny vibes flowing! With three unique and juicy flavors, there's surely a vibe that fits you! With vibrant colors and patterns throughout the branding, SunBURST™ not only keeps the targeted audience engaged and coming back for more, but also brings positive energy and good sunny vibes to everyone.The SunBURST project started out as just label designs of Yuzu Dream and Star Berry. As time went on, SunBURST evolved into having a 3rd flavor, Sunset Peach, a long scrolling homepage that functions on deskop and mobile, and a 360 ad campaign, featuring out-of-home, ambient, direct mail, and social media ads.

DIRECT MAIL

OOH: BUS SHELTER
& VENDING MACHINE

WEBSITE PROTOTYPE

CRIMSON & BROKEN–
met gala 2027 album & invitation

Layout ✦ Collage ✦ Illustration
Adobe Illustrator ✦ Adobe Photoshop

Mentor: Karen Kresge

Featured in KUCD MET Gala Album Showcase 2025

The theme of the 2027 Met Gala focuses on spreading awareness of the inner emotions of someone battling themselves, their inner demons, and their doubts. To accompany the exhibition, we have curated an album exemplifying those who struggle with their mental health, featuring the work of artists who advocate for mental health awareness.The design of the album and invitation heavily rely on collage and hand-drawn type elements and illustrations to represent a journal. The invitation itself is a journal, hand-sewn together to create a worn and tattered look.

invitation

ALBUM DESIGN

exhibition design

ALBUM PLAYLIST

CRIMSON & BROKEN–
met gala 2027 album & invitation

Merch Catalogue

KEYCHAINS

PRINTS & STATIONERY

ACCESSORIES

APPAREL