Sunny Jae

Artist + Designer
24 ✦ He/Him ✦ NJ → PA

BFA Communication Design at Kutztown University, Class of 2025

✦ About Me ✦

Hiya, I’m Jaden, but I also go by Jae!

24 • he/him/they/them
I’m a queer artist & designer, North Jersey-raised and East PA-based! I will be receiving my Bachelor of Fine Arts in Communication Design at Kutztown University this December. I am currently the graphic design intern at Sarott Design in Nazareth, PA, and previously have done design work for Kutztown University's Department of Admissions. I am also a freelance designer and illustrator, specializing in branding, logos, UX/UI, stationery and layout.Not only do I create work, but I also sell it! Starting in June 2024, I finally embarked on a dream I’ve had since middle school. I want to share my art with the world and make a difference with it, so I’m doing that by selling my wares! Specializing in stationery and printed matter, my work consists of soft but vibrant colors with a twist of graphic elements, bringing new uniqueness to the art market scene.

Experience

For full resume, please email [email protected]

Skills & Qualifications

• Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects)
• Figma (Interactive Design/UI)
• Wordpress (WooCommerce and Zakra)
• Basic HTML and CSS
• Illustration in both digital and traditional mediums
• Knowledge in printing and formatting for print
• Package and label design
• Stationery design
• Editorial, Publishing, Newsletter design
• Logo design and branding identity
• Microsoft Powerpoint, Word, Excel
• Experienced in customer service
• Well organized and dependable
• Creative thinker and brainstormer
• Well-rounded illustrator and designer
• Able to work both in group and individual settings

Design Experience

✦ Freelance Work | October 2024-Present

• Created holiday-themed illustrations and helped lay out packaging labels for Philly Cookie Company
• Designed flyers, using illustration and typography, for New Jersey Queer and Trans Makers’ Market

✦ Graphic Design Intern – Sarrott Design
Nazareth, PA | August – October 2025, December 2025 – Present

• Worked 1-on-1 with mentor, Sarah Dams
• Designed for various small businesses and nonprofits across the Lehigh Valley
• Laid out several seasonal newsletters (can I put it here?)
• Helped rebrand and/or update logos

✦ Kutztown University Communication Design’s Designathon | Kutztown, PA
Team Member | February 2024, 2025, 2026
https://kucd.kutztown.edu/designathon2024/

• Volunteered in 12-hour long event to design for non-profit organizations in a team setting
• 2024: worked with team to design poster and billboard for the
  Wells Rapp Center for Mallet Percussion Research Concert Event
• 2025: Designed T-Shirt and decal designs for KU Campus Store, being featured in-store and online
• 2026: Participated as alumni, More info coming soon

✦ Student Graphic Designer – Kutztown University Department of Admissions
Kutztown, PA | May – July 2024

• Worked closely with marketing team to create graphics for emails, like buttons and collaged mastheads
• Designed a brochure and various flyers and handouts to give to prospective students on campus tours
• Designed pennants, stickers, t-shirts, and other miscellaneous merchandise for giveaways and promotions
• Collaborated with KU Campus Store to design coupons for merch and apparel for prospective students

✦ Social Media Manager | Golden Bears Care of KU
Kutztown, PA | September 2023 – August 2025
https://www.instagram.com/golden.bears.care

• Managed Instagram account for the club, posting events and info
• Edited videos for “Big Sibling Sunday” series for Instagram
• Designed logo for the club and several variations for events
• Designed buttons, flyers, tri-fold display, and handouts for meetings and events

✦ Lead Organizer | The Best Self Fanzine
Remote | 2022–23
esarashizine.carrd.co

• Managed online fanzine project of over 40 participants
• Managed merchandise production and shipping out orders
• Designed assets for the zine and promotions
• Illustrated 2-page spread for zine and print design

Illustration Experience

Guest Artist | re:bloomed Fanzine
Remote | August 2024
https://rebloomedzine.carrd.co/

• Invited to participate as an artist
• Illustrated Weaving Hermitage in Illustration Portfolio

Artist | A Blooming Resolution Fanzine
Remote | February 2024
https://bloomingresolution.gumroad.com/

• Participated as an artist
• Illustrated Helter Spider in Illustration Portfolio

Illustrations

Click on image to enlarge.

Design Work

Select the work you wish to learn more about.For educational purposes only.

STRIKEZONE

UI ✦ Branding ✦ Mobile App Prototype
Adobe Illustrator ✦ Figma

Mentor: Dannell MacIlwraith

Featured in AIGA Baltimore Flux 2025

Want to improve on your bowling skills while competing with your friends? StrikeZone is the new, fun way to keep track of your bowling progress! Partnered with local bowling alleys to keep track of your scores, StrikeZone creates goals based on your skill level, and helps motivate with achievements and leaderboards with your friends. You can also earn exclusive deals on all the equipment you need to strike out your record.This design took inspiration from nostalgic bowling alleys from the 90s and 2000s, using patterns from funky-patterned rugs and vibrant neon lights. With the branding designed in Illustrator and the app prototype created in Figma, this app is fully functional and demonstrates what the user would see while in the bowling alley.

PERSONAS

FUNCTIONS

SITE MAP

BRANDING SHEET

PROMO VIDEO

FIGMA PROTOTYPE

Link to Figma prototype HERE

KiREI WAVE

Editorial/Publication Design
Adobe Illustrator ✦ Adobe Photoshop ✦ Adobe Indesign

Mentor: Karen Kresge

KiREi WAVE is the hottest new magazine highlighting current trends, celebrities, and pop culture in Japan. This magazine features a table of contents, editor’s note, two articles, which both have two spreads, and the front and back covers.The first article, “The New Wave of Metal”, highlights the Japanese idol group BABYMETAL breaking boundaries and making a name for themselves in the metal and rock scenes. While the first spread heavily relies on the title’s typography interacting with the image of Su-Metal, the lead singer, the second spread of this article contains a majority of the text. It features three pull-out sections, sharing information about each of the group members.

The second article, “Who is Your Oshi?”, sheds light on Japanese fandom culture, and how fans devote their life and show appreciation for their favorite characters, idols, or other celebrities. The first page showcases hand-written typography in the title. Throughout both spreads are photography of various merchandise collaged together that directly relates to the topic.

FULL MAGAZINE

DEVELOPMENT

SCENSITI WELLNESS CO.

Branding ✦ Packaging ✦ 360 Ad Campaign ✦ Website Prototype ✦ Motion Graphics ✦ Mobile App Prototype
Adobe Illustrator ✦ Figma ✦ Adobe After Effects

Mentors: Dr. Denise Bosler, Josh Miller, Summer Doll-Meyers

Every day, many neurodivergent folks experience meltdowns or extreme stress from the overstimulating world around them. When they get home from their busy lives, all they want to do is escape reality and do their best to heal from the day. We tested and developed Scensiti, which uses uniquely scented incense paired with soothing audio to aid people on the spectrum struggling with burnout or overstimulation.Scensiti’s branding features a calming and soft color palette, along with cloud and smoke motifs throughout the website prototype, app prototype, and ad campaigns. The packaging features hand-drawn illustrations of each scent, with each being given their own unique color palette. Overall, each piece of this brand are all integrated to make a cohesive product and service.

BRANDING

INCENSE PACKAGING

WHEATPASTE POSTER ADS

SUBWAY PLATFORM ADS

INSTAGRAM CAROUSEL ADS

WALLSCAPE AD

MOBILE APP VIDEO

WEBSITE PROTOTYPE

Link to Figma prototype HERE

SUNBURST ENERGY

Branding ✦ Packaging ✦ 360 Ad Campaign ✦ Website Prototype ✦
Adobe Illustrator ✦ Figma

Mentors: Kate Clair, Dannell MacIlwraith, Summer Doll-Meyers

Featured in KUCD Senior Show 2025
Featured in AIGA Baltimore Flux 2024

BEVERAGE PACKAGING

LIGHT-UP BILLBOARD

From DreamWorld Beverage Co. comes SunBURST, a vibrant and refreshing energy drink that everyone can enjoy to keep the sunny vibes flowing! With three unique and juicy flavors, there's surely a vibe that fits you! With vibrant colors and patterns throughout the branding, SunBURST™ not only keeps the targeted audience engaged and coming back for more, but also brings positive energy and good sunny vibes to everyone.The SunBURST project started out as just label designs of Yuzu Dream and Star Berry. As time went on, SunBURST evolved into having a 3rd flavor, Sunset Peach, a long scrolling homepage that functions on deskop and mobile, and a 360 ad campaign, featuring out-of-home, ambient, direct mail, and social media ads.

BUS SHELTER & VENDING MACHINE

DIRECT MAIL

WEBSITE PROTOTYPE

Link to Figma prototype HERE

DEVELOPMENT

CRIMSON & BROKEN–
met gala 2027 album & invitation

Layout ✦ Collage ✦ Illustration
Adobe Illustrator ✦ Adobe Photoshop

Mentor: Karen Kresge

Featured in KUCD MET Gala Album Showcase 2025

The theme of the 2027 Met Gala focuses on spreading awareness of the inner emotions of someone battling themselves, their inner demons, and their doubts. To accompany the exhibition, we have curated an album exemplifying those who struggle with their mental health, featuring the work of artists who advocate for mental health awareness.The design of the album and invitation heavily rely on collage and hand-drawn type elements and illustrations to represent a journal. The invitation itself is a journal, hand-sewn together to create a worn and tattered look.

invitation

ALBUM DESIGN

exhibition design

ALBUM PLAYLIST

CRIMSON & BROKEN–
met gala 2027 album & invitation

PAWS & PANCAKES DINER

UX/UI ✦ Branding ✦ WebsiteAdobe
Illustrator ✦ Figma

Mentor: Dannell MacIlwraith

Welcome to Paws & Pancakes, the enchanting diner where cats are not just pets— they're the stars of the show! Step into a cozy, cat-themed haven where every dish is prepared and served by our adorable feline staff. From the counter, watch as they expertly flip fluffy pancakes and create delectable treats, all while wearing their charming little chef hats. Here, every visit is a whisker away from a purr-fect day!The design of Paws & Pancakes features vibrant colors while having the feel of a nostalgic diner. This website was prototyped in Figma before being coded from scratch. Both the coded website and the prototype are desktop and mobile friendly.

Branding

FIGMA PROTOTYPE

Link to Figma prototype HERE

CODED WEBSITE – CLICK HERE

SEASONAL JESTING 2028 DESK CALENDAR

Digital & Traditional Illustration ✦ Watercolor
Adobe Fresco ✦ Adobe Photoshop

Mentor: Elaine Cunfer

Featured in Blood, Sweat, & Illustration Exhibition 2026

FINAL DESIGN FLATS

Ever wanted some goofy little clowns on your desk? These illustrations feature clown or jester characters that represent each season, and each has been given their own personality to be shown off on a unique desktop calendar. The colors are vibrant with use of both traditional watercolor and digital pencil illustration, which allows something new to see everywhere you look.

MOCKUPS

AI LITERACY CONFERENCE

Poster Design ✦ Exhibition Design
Adobe Illustrator

Mentor: Kate Clair

As AI gets more prevalent every year, it is important that its users are educated on the harmful effects on both the environment and creative livelihoods. For the first time, the United Nations Environment Programme is hosting a conference on AI literacy, with a poster and banner featuring a metaphor on how much water AI databases take up.

JAMES MARRIOTT: NORTH AMERICA TOUR

Poster Design ✦ Merch Design
Adobe Photoshop

Mentor: Kate Clair

Tickets

vip badge & lanyard

Does it feel like something's wrong? Swiss-born English musician James Marriott hasn't toured in a while, but he will finally be returning this fall to tour North America.With the support of new graphics that feature collage elements and halftones, you'll feel like you're floating in space when at his show. This tour features a VIP package that includes a poster, mug, badge and lanyard, tote bag, and physical tickets. There is also an exclusive Galactic Blue vinyl record featuring the show played at the Foundry in Philadelphia.

clay mug

tote bag

"LIVE AT THE FOUNDRY" RECORD

sara lee frozen desserts

Consumer Ad Campaign
Adobe Illustrator ✦ Adobe Photoshop

Mentor: Summer Doll-Meyers

IN-STORE SIGNAGE

IN-STORE DISPLAY: FREEZER TUB

While Sara Lee is known for their bread, it seems their line of frozen bakery goods have been long forgotten. Most of GenZ doesn’t know of these cakes that were once so popular in the 80s, and it doesn’t help that the remaining desserts in stores are hidden in the corner of the frozen dessert section.The goal of this campaign is to bring Sara Lee frozen desserts back to life by theming around royalty and elegance. This would attract younger audiences by showing how “sophisticated” and decadent these frozen cakes can be. While the design is modern, it has a hint of nostalgia, referencing previous packaging with a velvety red.

INSTAGRAM CAROUSEL

INSTAGRAM PROFILE

BILLBOARD

Merch Catalogue

KEYCHAINS

PRINTS & STATIONERY

ACCESSORIES

APPAREL

upcoming EVENTS

Poconos Punk Rock
Flea Market

January 17th, Starting 2PM
Sherman Theater
524 Main St, Stroudsberg PA
More info & tix here

Valentines Day Mixer & Queer Market

February 12th 7-10PM
3BR Distillery
7 Main St, Keyport NJ
More info & tix here

Morris County Pride Festival

June 27th
County College of Morris
214 Center Grove Rd, Randolph NJ
More info here

Winter Drag Fest

January 18th, Starting 1PM
Sherman Theater
524 Main St, Stroudsberg PA
More info & tix here

Reading Anime Fest

March 7th 10-5PM
DoubleTree Hotel
701 Penn St, Reading PA
More info & tix here

Sherma-Con 2026

January 31st, 2PM-8PM
Sherman Theater
524 Main St, Stroudsberg PA
More info & tix here

Trans Art Showcase

March 8th, 12-4PM
Ice House
56 River St, Bethlehem, PA
More info here

PENDING ACCEPTANCE

• Zenkaikon 2026 – March 20-22 | Lancaster County Convention Center – 25 S Queen St, Lancaster, PA | More info & tix here
• New Jersey Queer & Trans Makers Market – April 26th, 12-5PM | Community House of Moorestown – 16 E Main St, Moorestown, NJ
•(Waitlisted) TineeCon 2026 – July 12th 11AM-6PM | Sheraton Edison – 125 Raritan Center Pkwy, Edison, NJ | More info & tix here